Maui Jim, as the name indicates, started its sunglasses business on the beach in Maui, Hawaii. It has grown into a large brand that focuses mainly on polarised sunglasses that offer 100% UV protection (though it also offers high-quality optical eyewear and apparel). The brand has even developed its own revolutionary polarised filter. Maui Jim gets its inspiration from living a life in the sun and aims to help its customers relax, see clearly and protect their eyes in style!